The team at Evolve Fitness approached me with the task of designing their content-driven & digitally focussed fitness business. While still operating as a traditional PT, coach, and nutritionist, since COVID, the team has devoted efforts to moving its coaching and education online, to continue supporting its current clients while also attracting new business.
This means Evolve Fitness had to stand out from the sea of other fitness Instagram accounts, online influences, and every other PT moving their work online.
I developed a strong identity to provide as much separation from the competition as possible, giving Evolve Fitness a unique, distinguished yet still approachable look. We worked collaboratively to develop their visual language, typography, logo mark, and application across their brand touchpoints.
“I’ve had the pleasure of working with Ryan for years. He’s creative, genuine and incredibly skilled and a pleasure to work with. The brand development and design work he has delivered for me were above and beyond what I expected – he anticipated needs that I hadn’t foreseen and delivered an exceptional product.”
Matthew Dent, Evolve Fitness
The result is a bold, concise versatile identity, that can be adapted to work perfectly across any medium, from social graphics to t-shirts, their brand framework gives the team flexibility to produce anything visually appealing, without compromising content, messaging, or story.